Newsletter4-month engagement$10,000 total spendDedicated subreddit tier
5,000 signups for a newsletter brand — without spending a dollar on ads.
A newsletter brand wanted subscribers from communities that ignore advertising. I built and moderated a dedicated subreddit for them, and put their product in front of the right threads week after week — every post and comment written by hand, from aged accounts, useful before it ever mentioned the brand.
5,000
newsletter signups in 4 months
3,000
members in their dedicated subreddit
$45,000
lifetime value created — $9 per signup
4.5x
return on the $10,000 they spent
The math is simple: 5,000 signups at a $9 lifetime value each is $45,000 created on a $10,000 engagement. And the subreddit keeps working after the engagement ends — it's their room now, not rented attention.
Run your own numbers